Whether you have a full staff of marketing professionals or a lean do-it-all demand generation team, Oracle CRM On Demand Marketing provides organizations with a smart, simple, integrated solution for managing marketing campaigns and activities. Oracle CRM On Demand Marketing provides a full suite of capabilities to automate the complete marketing process, from designing inbound and outbound campaigns through lead management and lead nurturing to measuring marketing ROI. With built-in e-mail and Web marketing, easy-to-use automation, and built-in analytics, Oracle CRM On Demand Marketing provides the best of enterprise marketing automation with the benefits of complete integration with CRM.

Features

• Increase campaign effectiveness by delivering the right message to the right prospect at the right time with adaptive 1:1 campaigns
• Deliver higher-quality leads to sales by gathering more complete and valuable information through progressive profiling at each interaction
• Increase lead volume and conversions with automated lead nurturing campaigns
• Build a comprehensive prospect database with a robust response management system
• Maximize marketing ROI by analyzing the unified revenue funnel across marketing and sales